SEO

SEO: How to Increase Your SEO Traffic in 30 Days

Originally: https://www.wpeka.com/increase-seo-traffic-30-days.html

SEO, at the time of this writing, is no easy task and the results aren’t going to be anywhere close to how it was in the late 90s.

Those days, you could pull it off with a 7 step process, a shady website, and with a few mega bytes of content thrown in to show up on search rankings by the end of 3 days.

We’ve come a long way since then and the nuts and bolts of SEO are changing every single day. For everyone with a website, however, learning how to increase SEO traffic is a major fixation, and that’s a good thing.

Regardless of how hard it gets to rank your pages for your preferred keywords, organic search listings are still a great way to get (and increase) traffic to your website (and is also a trusted route).

As Jason DeMers of Search Engine Land writes, you’d need a lot more to succeed with SEO in 2017 than you’d have needed in 2009.

Get The Technical Part Sorted

Before you go looking for how to increase SEO Traffic, you’d have some work to do.

fast loading sitesGoogle has a mix of preferred requirements that are now a mandate. Your website has to load fast, and Google already indicated that site speed is certainly one of its signals that its algorithms take into consideration, according to Moz.

Related: 15 Fast Loading WordPress Themes for Reduced Loading Time

It’s another thing that fast loading websites are also great for user experience. Enable compression, Minify HTML/CSS/JavaScript files, enable Browser Caching, enhance server response times, use a CDN, and also make sure you optimize your images (since more images tend to slow down websites).

Responsive websites are critical for performance too, thanks to an Official Google Release in February 2016 when it announced official integration of AMP (Accelerated Mobile Pages). Wondering how AMP helps with SEO?

A DoubleClick Study revealed that more than 80% of publishers realized higher page views rates and lower bounce rates. More than 90% of publishers reported higher engagement with pages.

Also read: How to optimize mobile SEO in 2017

Start With On-Page SEO

on page seo infographics

 

If you’d like to see results off your SEO efforts and increase SEO traffic to your website in 30 days more or less, On-Page SEO is where you’ll be spending more time on.

With WordPress, using effective plugins like Yoast SEO Plugin along with W3 Total Cache help focus on speed as well as basic Search Optimization you’d need.

For most cases, Brian Dean of Backlinko has helpfully listed out the anatomy of a perfectly optimized page for 2016, and a few basics obviously stand out:

  • Start with the obvious meta information, title tags, and keywords in your titles. Make sure the titles are in <h1> tags.
  • Use SEO-friendly URLs and slugs
  • Every image uploaded should have keyword rich anchor text.
  • If you can, drop your focus keyword within the first 100 words of your text
  • Link out to other influencers, stats, research, and other blog posts while publishing your own content.
  • Use LSI (Latent Semantic Indexing) keywords — they boost your chances of getting found for relevant keywords and their synonyms but also give you more creative freedom to write and publish your content.
  • Make your content “Shareable” on social media. Google also takes Social media signals into account and the more popular a piece of content is (for a relevant keyword), the more Google tends to favor it in search.
  • The days of writing short, 350 word posts are over (unless the post itself doesn’t need more than 300-500 words). Focus on writing long-form content.

Use Schema for Markup

Google is already experimenting with various ways to make a users’ search experience more valuable.

Say hello to Schema (a collaborative project between Google, Yandex, Bing, and Yahoo) – micro data that uses your website and content structure to present information in a more usable format for users, within search results.

Schema is directly added into your site’s HTML code and is defined by Schema.org Type Hierarchy. Schema helps Google and other search engines to interpret your content accurately due to rich snippets, thereby increasing your site’s visibility and traffic.

Dan Shewan of WordStream has a handy guide to help you to start using Scheme Markup for SEO.

Work On Quick Link building & Traffic Generation

link building

Link Building specifically happens in two ways, as on 2016 (and beyond):

  1. Producing high-quality content that others find and then link to.
  2. Building a specific process for link-building involving outreach, consistent publishing on other blogs (guest blogging), and creating other forms of viral content that are used as vehicles for link building (infographics, videos, and more).

Since our focus is to start bringing in SEO results and boost traffic quickly, aim for the low-hanging fruit and split your link building and traffic generation strategy into two time frames: Short-term and long-term (the inherent process is still the same).

For short-term, here are a few ways to speed up your Link building quickly:

Find high-quality, but easy media for publishing: Start with LinkedIn Publishing and start writing up content of high value.

The advantage is that anyone with a LinkedIn account can publish and this allows for immediate results. A few blogs also allow for automated signup (or quick applications) to start guest posting.

Publish on Medium: Medium is quickly rising to be a trusted resource as a parallel publishing platform on top of the efforts you already take with your blog and guest posting. Like LinkedIn Publishing Platform, Medium allows anyone to signup and start publishing.

medium logo

By linking to your own content (where it makes sense, and without overdoing it), you can quickly build up links to your own properties.

Answer to bait, on Quora: For every question that relates to your business niche on Quora, you have a chance to insert a relevant link that leads to an article or a blog post with more information pertaining to that question.

quora logo

Quora users are hungry for information and clicking on your links comes naturally to them. Quora happens to be one of the best (and the fastest) ways to get traffic in as much as a day with consistent effort and truly highly-quality answers.

Stumble on StumbleUpon: Most people don’t realize this but StumbleUpon isn’t a forgotten piece of social media real estate.

stumbleupon logo

According to Search Engine People, StumbleUpon has more than 30 million active people each month, and the average StumbleUpon Session lasts for anywhere between 22-30 minutes. More than 15% of B2B marketers use StumbleUpon to distribute their content.

Those are just a few of the ways as to how to increase your SEO traffic to drive more visitors to your website, increase conversions, and boost your business.

However, don’t get too fixated on 30 days or 60 days. Search Engine Optimization is a long-term strategy and it begins to show results only when your efforts are consistent, and when you do the right things such as producing long-form, high-quality content for long periods of time.

Also, SEO isn’t the only way to drive traffic to your website. Tap into the power of digital marketing as a whole and work on other digital marketing channels too.

What do you do with SEO to drive traffic to your site?

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Business, E-commerce

Business, E-commerce: Which E-Commerce Platform Is The Best Choice For Your Online Store?

Originally: Forbes article by  Haris Bacic , Contributor

When it comes to starting an online store, there are many things to take into consideration. One of the most important parts of the puzzle is which platform to use to power your e-commerce site.

I work for a search engine marketing agency, AdFicient, and we do a lot of e-commerce work for our clients. Thus what you are about to read is solely based on my experience working with the following e-commerce platforms.

There are two major categories with e-commerce platforms: hosted and self-hosted. Hosted simply means that the company will host your store, while self-hosted means they will provide you with software, but you have to get your own Web hosting.

For stability purposes, I recommend going with hosted versions because you always have dedicated support and chances of it going down due to hosting are slim to none. The downside of hosted software is that you will have to pay a monthly fee, and sometimes it can be pretty high.

Hosted

Shopify

Shopify is quickly becoming my favorite e-commerce platform. The user interface of the admin panel is simply gorgeous. Although it has its limitations, there aren’t many things I wasn’t able to accomplish with it.

The biggest downside is the limited ability to change the checkout page. Although you have some control over it, it is minor. So if you’re trying to design the checkout page to be exactly how you want, Shopify is probably not for you. In fact, none of the hosted solutions will offer customizable checkout process so you can jump the the Self-Hosted section right away.

One area where Shopify easily beats is competition is with awesome add-on apps. Just like your smartphone, Shopify has many apps that you can download and install on your store, which extend the default or introduce new functionality. Their entire app process is set up much better than the competition and they have the most available apps, too.

Shopify starts at $29/mo. And if you use their credit card processor, you will only have to pay the standard 2.9 percent + 30 cent rate. If you upgrade to a higher plan, the per-transaction fee is lower.

Volusion

Volusion is a similar platform to Shopify, except it is about a hundred times less customizable. It is quite locked down, so you cannot do much with it. For starters, the entire website is generated using just one main template file. If that doesn’t sound silly enough, you also cannot retrieve basic information about store, products, categories, or cart contents needed for many remarketing tracking scripts.

Although their support is responsive, they simply are not helpful most of the time. But perhaps that’s because most of the technical questions I’ve asked were not possible to accomplish in Volusion.

You can get Volusion for as low as $15 per month, which is almost 50 percent cheaper than Shopify, but I wouldn’t recommend them.

BigCommerce

BigCommerce is similar to Shopify and Volusion, but I would rank it closer to Volusion than Shopify. Although you can customize it slightly, it still lacks the total control of Shopify. It seems like you can implement Google Trusted Stores and Product Feed with their built-in functionalities, but trying to implement a different system would most likely be out of the question.

One area where BigCommerce is better at than Volusion would be the user interface of the admin panel. It looks a lot cleaner and is much easier to navigate.

BigCommerce starts at $29.95/mo. and with that plan you also have to pay a 1.5 percent transaction fee, in addition to other credit card processing fees. In other words, you could quickly find yourself losing money even while making sales.

The Winner

Out of the three hosted e-commerce platforms, I believe Shopify is without a doubt the best one.

Self-Hosted

Magento

This is an e-commerce platform that has been around for ages. Perhaps the criticism I am about to unleash on it could be attributed to that.

Although used by a large majority of big e-commerce websites, Magento is a platform I would advice most companies against. There are many reasons for this, but difficulty to customize would be my number one.

The platform is like a giant complex dinosaur that just won’t quit. Yes, it has plenty of features and then some, but the user interface is not friendly at all. It is a classic example of a product designed by engineers and developers who do not really understand what makes a user interface great.

Another big issue many stores face is the terribly slow performance that arise on Magento. There’s many different things to fix the problem, but the fact that you have to specifically fix the issue is a big no-no for me already.

Out of the box, Magento is a slow and sluggish platform and until you spend hours or days messing with caching extensions and settings, you probably won’t be happy with its performance.

WooCommerce

Comparing WooCommerce to Magento is difficult because WooCommerce is a WordPress plugin so it depends very much on WordPress. You cannot use WooCommerce without WordPress.

WooCommerce is great because it offers ultimate customizability. Anything you can do with WordPress, you can do with WooCommerce. Only WordPress developers will understand what I mean, but using actions, hooks, and filters to make enhancements or changes to functionality is pretty sweet and efficient.

As with anything WordPress, the resources available are endless. You have access to millions of themes and plugins to do exactly what you want. And in the rare scenario where you need something custom, there are many quality developers waiting to work.

Because WooCommerce is a WordPress plugin, you also get all the goodies that come with WordPress.  That means blogging on your e-commerce store comes standard and is all very neatly organized. Compare that with Magento where you have to install a blogging extension just to even start blogging.

The Winner

For me, this is a no-brainer. In 95 percent of cases, I think WooCommerce is a better and safer choice than Magento. Unless you have millions of dollars in your development and maintenance budget, you shouldn’t really touch Magento.

If you use Magento, you will need custom development sooner or later and there’s no way getting around that. In fact, you will probably need a developer on call 24/7 for whenever you want to do any minor change to your store.

The Winners

So who are the ultimate winners here? I would say it is between Shopify and WooCommerce. If you are a big company with lots of products, clients, and traffic, then Shopify is a safer choice to go with because you will have better and more dedicated support.

WooCommerce is perfect for average and smaller stores that just need a store to sell a few things and sell them right!